CONTENT MARKETING

Nobody likes a sales pitch that isn’t relevant to them or they’re not ready for. The customer is in control in today’s fast-changing digital landscape and knows how to avoid distractions that get in their way online – deactivating pop-ups, ignoring ads, quickly leaving sites that come across as too “salesy.”

This reality creates a challenge for businesses looking to stand out and capture their target customer’s attention online. Enter content marketing.

What is Content Marketing?

You can call it the latest and greatest buzzword in the marketing world, but it’s more than that.

Content marketing is a critical component of SEO and digital marketing and one of the most powerful tools for businesses to connect with their target customers on the Internet today.

The Content Marketing Institute describes it as:

The art of communicating with your customers and prospects without selling. It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent. The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

It’s All About Storytelling

The easiest way to explain why content marketing works so well is this: people love stories and content marketing gives businesses the opportunity to tell theirs to the right audience, in the right place, at the right time.

Think about it in terms of your own business, what ultimately drives a customer to choose your product or service over the next? It all comes down to your story and where and how you tell it.

Top Benefits of Content Strategies

A carefully crafted and well-executed content marketing strategy can help you:

• Drive more website traffic
• Connect with your target audience
• Boost your page rank and SEO
• Generate more leads and sales
• Build brand awareness

Getting Started

If you’re already blogging, posting to social media, and publishing articles, videos or eBooks, you’re off to a good start, but getting clear on what you want to achieve through content marketing and developing a SEO strategy and plan around that will take your results to a whole new level.