CONVERSION RATE OPTIMIZATION
As more and more sites become e-commerce enabled and as the cost of driving traffic to your website increases, conversion rate optimization (CRO) is becoming more and more an integral part of a search engine optimization strategy.
What is CRO?
Simply, conversion rate optimization is the process of refining and creating an experience for your website visitor with the goal of increasing the chance to convert them into customers.
percentage in which videos on landing pages can increase conversions
Why Conversion Optimization Matters
By conducting rigorous testing and analysis can help identify which design elements can help improve conversion rates and drive the greatest volume of transaction, leads and ultimately profit for your business. You can take a horse to water and we can help you figure out how to make it drink.
From time on site to bounce rates, abandoned goal funnels and page views, website analytics can often appear to be a complex maze of data, difficult to navigate and likely to take you down a wrong path. I find time and time again that many companies are exclusively focused on driving traffic volumes, when it would be more prudent and profitable to also remember that one of the most valuable pieces of data is the overall conversion rate and ROI. Driving more people to your website is key to any online business, but converting more and more of those visitors to customers is critical.
Over the last couple of years I have seen more and more companies are starting to take notice of CRO as they want to help ensure that the traffic they are driving from either SEO or PPC efforts will maximize ROI and they realize that conversion rate optimization can give them a real edge over their competitors. The gains which can be made in terms of driving greater conversion rates can actually go a long way to fund and even expand search engine optimization efforts to drive even greater volumes of converting and profitable traffic.
Optimize, Track, Convert
So if you need more subscribers, leads, or sales this Toronto SEO Expert can help convert your visitors into customers. If you’d like to learn more about how I can help you improve your CRO, please get in touch today. Let’s get you more customers.
ON YOUR LANDING PAGE, MAKE THE CASE FOR YOUR VALUE PROPOSITION BEFORE ASKING VISITORS TO OPT IN.
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