Percentage of users never scroll past the 1st page of organic results.


The key importance for SEO is understanding what users really want and delivering that need true to form. SEO is not longer just about matching on-page optimization with keyword X but a full robust online digital marketing strategy involving usability, conversion rate optimization  social with traditional search engine optimization methodologies. We have to start narrowing the gab on users wants and our offerings. Sounds familiar? Google’s Hummingbird is just that…

Reputation Matters


Percent of consumers consult online reviews before they purchase local services.

Suite of Services

Local SEO

An essential component for every brand and business to succeed locally and on the go.

Keyword Research

Ensuring that you and your customer are talking about the same type of apple. They’re not just words.

SEO Audit

Ensuring that your website meets the needs of search engines but most importantly your customers.

Link Building

How are search engines evaluating your website? Increase your brand’s relevancy and authority.

Content Marketing

The art of story telling with your customers and prospects without selling – non-interruptive marketing.

Converion Rate Optimization

Driving customer acquisition with the right customer experience. Optimize, Track, Convert. Repeat.

SEO Frequently Asked Questions

What is Search Engine Optimization (SEO)?

Search Engine Optimization is the set of best practices (both marketing and technical) that aim to improve the natural or organic search engine rankings of a given website.

Search engines are motivated by three basic elements: accessibility, relevance and usability.

The accessibility of a destination page or website defines the ease with which a search engine can index it and make a determination of where it fits within the grand scheme of things. Relevance and user experience of the destination determine how well the page aligns with the searchers’ expectations. After all, a poor user experience or irrelevant content will make a user doubt the veracity of the results that a search engine serves up.

Over time, this will erode the confidence of a user in the search engine. This scenario represents a potential death sentence to the search engine business model, which is based on repeated usage.

How do Search Engines Work?

Search engines have two major functions: crawling and building an index with crawlers, which in turn provides users with a ranked list of the websites search engines have determined are the most relevant.


  1. Crawling and Indexing the billions of documents, pages, files, news, videos, and media on the World Wide Web.
  2. Providing Answers to user queries, most frequently through lists of relevant pages that they’ve retrieved and ranked for relevancy.
What is your SEO guarantee?

Unfortunately, none. WHAT!?

We’ll do our best to reach your goals but even Google has always stated, “No one can guarantee #1 rankings on Google.” Ask the right questions, do your homework and understand where money is being spent when choosing the right SEO service.

What's the difference between organic vs paid search?

organic-vs-paid-resultsOrganic Search

Organic search results are links that appear for free based on search engine algorithms.

  • 83% online traffic from search engines comes from SEO
  • SEO traffic has no media cost and can provide a substantial ROI – higher than most other channels.
  • SEO traffic converts better due to the fact that rankings often convey trust from search engines.
  • SEO has global reach and hyper localization that can bring in new and unexpected customers from all corners of the world.

Paid Search Ads

Paid search marketing are links that advertisers pay to list on different search engines which may appear on top, bottom or side of a search engine results page (SERP).

  • 17% of the traffic from search engines comes from PPC.
  • Spending can get out hand quickly with little return.
  • PPC marketing can help quickly identify your best performing keywords, while implementing a longer-term SEO strategy.
  • While SEO does require an upfront resource investment, search engine rankings, once earned, have long-term duration unlike PPC. Don’t pay, can’t play.
White Hat SEO vs Black Hat SEO?

white-hatWhite Hat SEO techniques are strategies and techniques that adhere to search engine optimization best practice guidelines.




black-hatBlack Hat SEO techniques are tactics to try to fool or game the search engines, and they are, at best, only able to provide a very short-term benefit with big risks over the medium to long term.


If we didn’t answer all of your questions, feel free to drop us a line anytime.


70 Ardill Crescent
Aurora, ON
L4G 5S7

(647) 404-2724